Editorial / institutional / content-heavy
Abstract
This project involved designing a content-driven website addressing systemic issues in nursing, requiring a balance between readability, accessibility, and visual structure.
Problem
Content-heavy institutional sites often suffer from poor hierarchy, making complex topics difficult to engage with.
Design Goals
Improve content clarity and accessibility
Support long-form reading and video viewing
Establish a serious and credible tone
Concept Development
The design prioritizes typography, spacing, and structure over visual decoration, allowing the content itself to lead the experience.
Experience Design
Clear content hierarchy
Structured sections for readability
Minimal distractions
Technical Implementation
Flexible content system for large text volumes
Accessible layout practices
Responsive video experience
Outcome
The site transforms complex subject matter into a structured, watchable, readable experience; improving user engagement with important content.