Label site – multi-artist / brand system
Abstract
A responsive website designed for Palm Tree Records, focusing on representing a broader brand identity while supporting multiple artists and content types.
Problem
Label websites must balance brand identity with scalability, often leading to inconsistent presentation across content. This specific label wanted to give users actionable access to artists.
Design Goals
Establish a cohesive brand system
Support multiple content types and artists
Maintain consistency across pages
Concept Development
The design emphasizes a unified visual language that can scale across different artists while maintaining a recognizable identity.
Experience Design
Structured navigation for multiple entities
Clear separation of content types
Consistent layout patterns
Technical Implementation
Reusable component system
Flexible content architecture
Create page that pulls in available tickets per artists if said artist has tickets for sale.
Outcome
The site functions as both a brand platform and a scalable content system, supporting growth without losing visual consistency.